Hotel Fitness & Spa Expert Glenn Colarossi Unveils b spa Brand for Hotels

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April 10, 2008

STAMFORD, Conn., April 10 /PRNewswire/ — Hotel fitness and spa industry veteran Glenn Colarossi today announced that he has developed a new spa brand/concept, called “b spa,” with a goal of selling it directly to a hotel group. Unlike many hotel spas that are leased to independent operators, the new b spa brand will allow hotels to offer a complete spa package of products and services and participate more fully in the revenues it generates. Furthermore, purchase of the new brand will provide the hotel group with complete control of the spa and the guest experience.
“b spa is a deluxe spa product, providing the finest in health options and pampered relaxation,” Colarossi noted. “By combining the best of old world luxury and cutting-edge technologies, we have created the spa experience that guests truly desire. In my more than 20 years of fitness and spa experience, I’ve seen and experienced virtually all possible combinations available all over the world. I’ve taken the best of the best in creating b spa.”
b spa promotes its services through an easy-to-use spa “menu,” tailored for a hotel’s discerning, in-the-know guests. The b spa’s unique, branded products and services feature a special emphasis on skin care, with such products as b wet (moisturizer), b cool (after sun treatment), b smooth (anti-wrinkle cream), b clean (cleanser), b plump (lip balm) and b well (nutritional supplements). Additionally, the spa is designed to serve as a gathering place for patrons.
“Ancient spas were frequented as gathering places; not only places to relax and rejuvenate, but also to connect and engage with others,” Colarossi said. “The b spa model incorporates numerous rooms for people to get together and socialize with others.”
b spas offer a “balance cafe,” offering snacks and drinks with a balanced blend of carbohydrates, proteins and fats, as well as the chance to balance one’s life with healthy socializing. The brand also provides areas where guests can receive therapeutic mud treatments or relax in tiled, heated lounges. Another signature room is the Rain Room, where individuals or groups can luxuriate underneath full-length ceiling showers. For spa visitors preferring a more solitary experience, private meditation rooms also are available.
“Today’s business and leisure travelers have shown an increased desire to both stay fit and be pampered while on the road,” Colarossi said. “More and more hotel companies are responding by offering on-site spa facilities. But rather than leasing space to an independent spa operator, a growing number of hotel companies are creating and maintaining their own, in-house spa experience. The b spa brand that I’ve developed is a unique, powerful brand that combines luxuriousness with simplicity and is the perfect solution for a hospitality group in need of such an amenity.”
“Branded spa and related products can broaden and enhance a hotel’s bottom line,” Colarossi said. “But labeling the product using a hotel or resort’s own name may not effectively entice consumers to patronize a spa facility. Conversely, promoting an independent brand in one’s hotel and not sharing in that value creates a dilemma for properties interested in taking full advantage of the lucrative spa business, including the lack of control over brand integrity and potential fallout from adverse publicity. Already a trademark protected by the U.S. Patent Office, b spa offers both the brand image and return on investment hotels seek.”
To access the b spa web site, , please contact Colarossi for a password at his email address, .
Glenn Colarossi is the former president of Colarossi Consulting and Management, a complete concept development, design, management and investment consulting firm, as well as president of a leading fitness equipment manufacturer’s hospitality division. He helped develop the original WestinWORKOUT(TM), the brand’s fitness standard which included a full range of gym equipment, entertainment and design elements. Colarossi has owned, operated, consulted and developed gyms and spas for a variety of segments, from hospitality and residential to corporate and commercial. Additionally, he has been engaged by such leading hospitality groups as the Mandarin Oriental and Four Seasons, Fairmont and many others.
Contact: Chris Daly, media
(703) 435-6293

Glenn Colarossi

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