Jetiquette(TM) Lessons: The Sky Steward’s Trademark Concept Keeps Companies Out of Embarrassing Headlines and Helps Them Manage Change

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April 21, 2008

CORAL GABLES, Fla., April 21 /PRNewswire/ — Recent bad press related to customer service issues at major airlines, as well as the movement toward a passenger bill of rights, could have been avoided, according to The Sky Steward, Gailen David (). All it would have taken, he says, is a little Jetiquette(TM).
David began keeping track of how airlines treated their customers — a concept he now refers to as Jetiquette — when he was just ten years old. Today, at 40, David has spent three decades in the travel industry, and he’s broadening the definition of Jetiquette.
“Jetiquette is no longer just about etiquette on airplanes. It is a new way of looking at civilized, global interaction,” David explained. “With more people traveling than ever before, we are all becoming global citizens. The way we treat each other is more important than ever. Jetiquette now applies to customer service staff, passengers and everyone else involved in the travel industry.”
Moreover, David asserts, in the current business climate in which airline consolidations and other major corporate shifts are creating significant changes in work environments, overall success will depend on how well employees manage change. The test will be in interactions with customers, and this is where the principals of Jetiquette can help.
“Jetiquette is a whole new way of thinking and acting that will make companies stand out in our highly competitive global economy,” said David. “It creates an understanding and appreciation of cultures. Jetiquette allows people to develop the instinct to deliver customer experiences unparalleled in their industries and promotes an outpouring of appreciation and positive word-of-mouth advertising. With dedicated employees, Jetiquette can have a transformational impact on a company’s global success.”
David, an international purser, confronted his own Jetiquette shortcomings when he served as a steward for American Airlines ten years ago and emerged from the experience humbled and recommitted to customer service. “At one point in my career, I could have been any of the flight attendants yelling at passengers we hear about in the news,” David stated. “But I realized that as a person working in customer service, I had the power to shape people’s perceptions of the flight they were on, the airline they were flying with, and even the entire travel industry.”
Since then, David has traveled the world as a professional speaker and corporate trainer for companies across all industries. He speaks candidly about his own experience and how it became the springboard for his mission of changing the way corporations and their customers relate to each other. He helps employees working in customer service develop Jetiquette, and his customized corporate training engagements enable businesses to outclass their competition by applying the fundamentals of Jetiquette to every situation.
Businesses are encouraged to learn more about The Sky Steward’s engaging and interactive workshops designed to create a culture of Jetiquette at their companies. The Sky Steward’s keynote presentation brochure is available at , along with David’s tips on becoming a customer service expert and model business traveler.
Contact:
Gailen David
The Sky Steward LLC
1-877-759-7839 ext. 1

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The Sky Steward LLC

Aviation