Marketing a Presidential Candidate: Cost Effective Fundraising and Media Placement

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March 25, 2008

LAS VEGAS, March 25 /PRNewswire/ — After aiding in the groundswell of grass roots support and donations, Direct Response Pros, Inc. receives letter of recognition from Presidential candidate Ron Paul’s National Campaign Manager.
“Strategic and cost effective media placement was critical in delivering Ron Paul’s views into the marketplace of ideas,” wrote National Campaign Manager, Lew Moore. “Your assistance in this regard without question brought us results in terms of votes, caucus participation, and donations.” Moore attributed the successful delivery of Ron Paul’s views and effective fundraising to vehicles such as the internet, television, radio and a newer, non-traditional strategy, targeted text messaging.
Realizing that Ron Paul was receiving little to no mainstream media coverage early on, Direct Response Pros focused on newer technologies to help deliver his message directly to the public through non traditional mediums. Among the DRP arsenal of marketing strategies that have proven successful, is targeted text messaging. Targeted text messaging allows the sender to deliver a permission-based text message directly to the mobile phones of a target demographic on a local and national scale.
Rep for DRP, Thomas Coolidge stated, “We believe that any political candidate running for public office or interest group seeking voter support or fundraising would most certainly benefit from this type of strategy. For example of the latter, imagine if you would be able to deliver the message ‘Vote No on 10′ with a brief description of the proposed Bill and its effects on Election Day to thousands of opt-in mobile phones registered in that area code. It is my prediction that targeted text messaging and the evolution of these newer technologies will soon play an integral role in cost effective fundraising and legislation. We are grateful to Ron Paul and his staff for having the insight and strength to follow their convictions and try new media techniques.”
About Direct Response Pros
Direct Response Pros is the culmination of years of developing marketing strategies, media relationships and strategic alliances. With over 30 years of practical marketing principals melding with the latest technological applications DRP is a lean, experienced, proven marketing leader. DRP is a full service media consulting firm with an emphasis on cost effective, results driven marketing and advertising.
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